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Linkedin website audience12/20/2023 ![]() Next, choose which type of Matched Audience you want to create. You start the process to create each audience in LinkedIn’s Campaign Manager.įrom your Campaign Manager dashboard, click Account Assets > Matched Audiences, and then click the blue Create Audience button on the next screen. For example, one audience might come from your existing list of emails, while another consists of people who have visited your website. Each one differs by how that group of people interacted with your brand. We’re going to show you how to create four different types of Matched Audiences. In LinkedIn parlance, those groups of people are known as “ Matched Audiences.” Step 2: Create a “Matched Audience”Ī retargeting audience is made up of groups of people who have already engaged with your brand. With the Tag installed, LinkedIn can tell when one of its users visits certain pages of your website.įor a step-by-step guide on installing and testing your LinkedIn Insights Tag, go here. Like the Facebook Pixel, the LinkedIn Tag is a unique bit of code you install on your website that drops a cookie in the browser of people who visit. In order to retarget people who have visited your website, you’ll need to install the LinkedIn Insight Tag on your website.
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